So, you’re a musician and you’re wondering what the right way is to promote your music on Facebook? You’ve come to the right place. We’re going to focus on essential information without the fluff you’ll find in most articles. So let’s cut to the chase.
Step 1 – Complete Your Facebook Page Profile Info
This sounds obvious, but you wouldn’t believe the number of musicians and bands we see that have not filled in all the details for their Facebook Pages.
This is a crital step for two reasons:
1) It gives a reason for potential fans, venues, and labels to trust you as a band. They don’t have to search far and wide to find the critical info they need to know about your music. Give it to them, give it all to them!
2) Facebook prioritizes pages that have completed profiles. If Facebook gives you the option to fill in some new information on your profile that may not have been available in the past, you best take that opportunity! You will be rewarded in more reach and it will lay the foundation for getting your music heard.
Also – don’t forget to include the obvious (or not so obvious?): Links to where people can hear your music, buy your music, learn more about you, buy merch, etc. Afterall, you want to make a living doing this stuff, right?
Step 2 – Invest in Facebook Ads
Facebook Ads are the gold standard in promoting your music on Facebook. You must if you want to reach anyone willing to listen to your music. Target people that like more popular bands that have similar sounds and vibes as your music. In the ad, don’t be afraid to say something like “People who love Sublime also love ____”. You have to tell people they’ll love it and WHY they’ll love it. The truth is, Facebook will hardly even let you reach the people that follow your page without paying for it. It sucks, but it’s the state of the internet – and everyone else has to do it too. It’s the playing field. Those who work it, get results. Those who don’t, don’t.
Don’t have the time or expertise to make effective Facebook ad campaigns? Contact us to hire an expert marketer to take care of it for you. Email us at hello@ambitiousmusician.com.
Step 3 – Create an Event for Every Show You Have (Physical and Virtual)
If you’re not producing events on Facebook for every show you have coming up, you’re missing out. Facebook wants you to utilize the features they’ve built for people like you. Your events will be found. You can even sell tickets directly from the event page. Put together a strong event title and description and promote the living crap out of it! Use a tool like Canva to produce a graphic for the event’s cover photo and get to work. Spread the word.
Step 4 – Utilize Facebook Groups
Joining and actively participating in Facebook groups related to your genre of music can be a great way to promote your music to a targeted audience. Not only can you share your music and upcoming events with group members, but you can also connect with other musicians and industry professionals. Be sure to read the group guidelines before posting and always be respectful and professional in your interactions.
Step 5 – Collaborate with Other Musicians
Collaborating with other musicians on Facebook can be a great way to cross-promote each other’s music and reach new audiences. You can collaborate on a song, create a music video together, or even host a virtual concert together. By working together, you can tap into each other’s fan bases and reach a wider audience.
Step 6 – Consistency is Key
Promoting your music on Facebook takes time and effort, and it’s important to be consistent in your efforts. Whether it’s posting updates about your music, sharing new songs, or promoting upcoming events, it’s important to keep your audience engaged and interested in your music. By posting regularly and consistently, you’ll be more likely to reach new fans and keep your current fans interested in your music.
Promoting your music on Facebook can be a powerful tool for reaching new audiences and growing your fan base. By following these steps, you’ll be on your way to reaching more people and getting your music heard. Remember, promoting your music is an ongoing process, and it’s important to be consistent in your efforts. If you need more help or have any questions, don’t hesitate to reach out to us at hello@ambitiousmusician.com. We’re here to help you succeed as a musician!